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To spur endurance sports in India, two ardent sports lovers launch one-of-its-kind e-commerce website with Pune as base

Jay Kinra, 37, and Aman Mehtani, 34, are determined to popularise action sports in India. Taking one sport at a time, the duo hopes to bring alternative sports, including surfing, skateboarding, skimboarding and wakeboarding in the favourite games list. With the help of more than 50 brands like Spitfire, Razor, Santa Cruz and Xsories to name a few, their firm Active8 Sports aims to set the ball rolling on the future of these disciplines. Jay’s brainchild, the online store was launched in August 2015. Soon he partnered with Aman and opened the exciting, thrilling and entertaining world of endurance activity for sports lovers.

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