Content Contributed by EXTREME SPORTS ASSOCIATION OF INDIA
This weekend saw a collaboration of connoisseurs of the field of Extreme Sports in India, XSAI, Casio and DC, in the creation of the first Indian Extreme Nationals. This high octane event saw athletes participate from all over the country and was presided by a panel of professional athletes headed by Warren Stuart, the Vice- president of the Hong Kong Federation of Extreme Sports and also the head judge of the Asian Extreme Sports Federation.
Extreme sports in India has had a slow growth curve due to the lack of enough platforms that would make the sport lucrative for the youth to participate in. Other factors include a scarcity of ramps and arenas for practice and the lack of much needed education and training for the sport.
This call to arms for all athletes was answered by some of the most prolific extreme sport communities of India, namely: HolyStoked, Team8e, RideBMX India, Active8 Sports and more. The offer of a ramp of international standards, international judges and a platform that would give an athlete the motivation to work for recognition was all that the extreme sport scenario of India needed.
Casio with an open heart provided for the creation of the event and honoured the best athletes with G-Shock watches. They also helped spread the word on digital media for a huge bump in the participation of athletes and also in riling up enthusiasts for the event.
XSAI created numerous videos, used their database of athletes for promotional purposes on digital media and also created an open to all free registration portal for all athletes who wished to participate. XSAI also created an alluring on-ground presence that would incite bystanders to be a part of the event.
DC with immense generosity gave all winners gift vouchers of lucrative values that enticed athletes to perform better while also creating an atmosphere of high voltage excitement. Ocean provided with their vitamin water for the energetic upkeep of all the athletes so that their performance never falters.